BACKSTAGEPLAY.COM is a unique gamification platform that marries the vastly popular and lucrative world of online games with Artists, their music, virtual goods and their Fans. BACKSTAGEPLAY enables Artist partners to connect with their Fans by rewarding Fan participation and game-play activity through virtual goods and prizing, producing a new avenue for monetization.
Art Direction / Web & Mobile Design / Game Design and Development / UX / UI / Prototype / Events
I started the project off by getting together all the key individual's and decision makers that would help define requirements, business strategy and persona of the end user. Once we established a clear direction I began to layout the strategy on how the website will be designed to voice their story, features, and model for investors and business owners to walk through.
We decided to design all the digital touchpoints as a long sales page to help guide B2B through the appropriate features without getting overwhelmed with unnecessary content or extra pages.
I worked with a team of 2 designers and 1 product manager to determine the features and requirements dictated by the business model before any development began. I designed initial wireframes and prototypes to show the user flow of the customer journey and highlighted any potential pain points to the client. We also validate the design before any development efforts are wasted.