DSG Photography

Darren is an experienced professional photographer based out of Toronto. He specializes in People, Film & Television, Live Music and Special Events.

Art Direction / UX & UI Digital Redesign

The Approach - Website Redesign

I started the project off by getting together with Darren to analyze his existing digital touchpoints and define the target audience and pinpoint all the challenges concerning the user experience. There was no consistent flow from viewing and engaging his business from desktop to tablet to mobile views.

Since Darren's Clientele was extremely impressive with many well-known companies in his portfolio. Darren needed an efficient way to communicate and showcase his growing business.

We decided to design a new website based on a long sales page, focusing all the attention on the photographs without any unnecessary clutter surrounding it. While ensuring the user experience was consistent when viewing his photos from all devices. With his new design in place, Darren saw a 12% jump in traffic and increased his CTA with new potential clients.

DSG Photography

Website Link
Brian’s approach to the redesign of my photography portfolio site was executed brilliantly. He wanted to keep it simple and striking and let the images speak for themselves. He created a beautifully lightweight, fast and responsive site that would function across any platform - mobile or desktop. Brian brought excellent ideas to the table when discussing the overall look and functionality to the site. He suggested elements to the design that not only looked better, but improved the general user interface.

The result has boosted my brand, increased traffic and  helped me communicate with my clients better.


Darren Goldstein
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